ALDA and 538 (Talpa Radio) proudly present The Beat, the online EDM-environment uniting world-famous and upcoming DJs with fans. From the 3rd of November, online show The Beat offers a weekly peek behind the screens of the dance industry. In The Beat, a team of well-known influencers, famous YouTubers and 538 DJs treat fans to weekly festival reports, gigs and unique content. The episodes will be broadcast on YouTube and TV 538 every Friday afternoon. By means of the weekly Friday episodes, The Beat is the perfect way to usher in the weekend together with fans and artists all over the world.
The Beat is the place to be for true EDM fanatics who don’t want to miss out on anything. It’s the place for festival visitors, for fans who want to know all about their favourite DJ and for young talent looking for the best tips & tricks. The Beat goes backstage, challenges world-famous DJs with special dares and pranks, offers fresh talent a chance to shine and reports from renowned festivals in places like Germany, Miami and Jakarta.
Allan Hardenberg, CEO ALDA: ‘With The Beat, we want to reach anyone and everyone looking for the latest news about dance events all around the world, but also those who want to learn more about their favourite DJs. We strive to reach the largest possible potential of dance lovers with The Beat’.
Dave Minneboo, Radiodirector Talpa Radio: ‘Dance is ingrained in the DNA of 538. The radio shows of Hardwell, Tiësto, Afrojack, Armin van Buuren and Martin Garrix on 538 are the living proof. Plus, our online platform 538Dance Radio is all about dance, 24/7. The Beat unites all of this: an online environment that’s all about dance, — from radio, to video and community!’
The episodes of The Beat, presented by a team of well-known influencers, famous YouTubers and 538-DJs, will be broadcast every Friday from 5PM via YouTube and TV 538. In fifteen minutes, you’re fully up-to-date music-wise, and ready to roll straight into the weekend in style. Of course, it’s also possible to watch the individual items separately on The Beat.